About Us
Built on Trust.
Driven by Purpose.
ETEMAAD100 GROUP is a diversified and forward-looking business group operating across multiple strategic sectors.
About The Company
As the Mother Company, ETEMAAD100 GROUP brings together a portfolio of specialized businesses working under a shared vision of quality, trust, innovation and sustainable growth.
The Group's companies are engaged in developing real estate opportunities, promoting Chitral's rich mineral resources, establishing modern commercial destinations, and connecting tourists with the natural and cultural beauty of Pakistan. ETEMAAD100 GROUP is particularly committed to creating opportunities that connect local resources with national and international markets.
The Group believes that sustainable success is built on trust, transparency, quality, customer satisfaction and long-term relationships. With a growing portfolio of businesses and projects, ETEMAAD100 GROUP aims to expand its presence across Pakistan and develop ventures that generate lasting value for customers, investors, partners and communities.
The Group operates through five key business entities:
Gulshan-e-Chitral Homes
Real Estate & Housing Development
GC Homes
Real Estate Marketing & Property Investment
Chitral Gemstone
Mining, Minerals, Gemstones & Jewelry
GC Royal Emporium
Commercial & Residential Development
GITA
Travel, Tourism & Transportation
CHAIRMAN / CEO
MESSAGE
Welcome to ETEMAAD100 GROUP. Our journey is built on a simple but powerful belief: business is not just about growth—it is about creating meaningful opportunities, building unwavering trust, and driving societal progress.
From transforming real estate and commercial landscapes to unlocking Chitral’s rich mineral potential on a global scale, our diversified portfolio is designed to create lasting value across Pakistan’s economy.
As we look to the future, our priorities remain uncompromising: quality, transparency, and sustainable innovation. The trust of our customers, investors, and communities is, and always will be, our greatest asset.
Mir Azam
Chairman / CEO, ETEMAAD100 GROUP
Gulshan-e-Chitral Homes
Our Vision
“To build a trusted, diversified and forward-looking business group that creates sustainable value across key economic sectors.”
- Develop premium real estate and commercial projects.
- Create secure, high-yield investment opportunities.
- Promote local resources and natural minerals.
- Drive sustainable economic growth in Pakistan.
Our Mission
“To deliver quality products and reliable services while building long-term value for our customers and partners.”
- Uphold professionalism, transparency, and innovation.
- Deliver exceptional customer satisfaction and support.
- Create meaningful employment and support communities.
- Connect local potential with international markets.
Our Core Values
The Principles That Guide Us
1. Trust & Integrity
We believe trust is the foundation of every successful relationship. We conduct our business with honesty, integrity and ethical standards.
2. Customer Focus
Our customers are at the heart of everything we do. We aim to understand their needs and provide reliable products, services and solutions that create lasting value.
3. Quality & Excellence
We are committed to maintaining high standards in our projects, products and services and continuously improving our performance.
4. Transparency
We promote clear communication, responsible business practices and transparency in our dealings with customers, investors, employees and partners.
5. Innovation
We encourage new ideas, modern approaches and innovative business solutions to remain competitive and create new opportunities.
6. Sustainable Growth
We focus on long-term and sustainable growth rather than short-term success, while responsibly developing resources and business opportunities.
7. Local to Global
We believe in transforming local potential into national and international opportunities, particularly by promoting Chitral’s natural resources, products, tourism and investment potential.
8. Community & Social Responsibility
We believe businesses have a responsibility to contribute positively to society, support local communities and create employment and economic opportunities.
9. Professionalism
We maintain professional standards in management, customer service, project execution and business partnerships.
10. Partnership & Collaboration
We value strong and lasting relationships with customers, investors, business partners, government institutions and communities to achieve shared success.
Our Services
Diversified Portfolio
ETEMAAD100 GROUP offers a diversified portfolio of products and services through its specialized companies operating in Real Estate, Housing, Property Investment, Mining & Minerals, Gemstones, Commercial Development, Retail, Travel and Tourism.
Corporate Structure
Mother Company & Subsidiaries
ETEMAAD100 GROUP
Mother Company
GC Royal Emporium Chitral (Pvt.) Ltd.
Shopping Mall, Commercial & Residential Development
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